Behavioural Inhibition System response to conflicting advertisement cues: Road safety messages vs. motor vehicle promotional advertisements

Kaye, Sherrie-Anne, White, Melanie J., & Lewis, Ioni M. (2014) Behavioural Inhibition System response to conflicting advertisement cues: Road safety messages vs. motor vehicle promotional advertisements. In International Society for the Study of Individual Differences, 22-25 July 2013, Barcelona, Spain.

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This study assessed the revised Behavioural Inhibition System (BIS), as conceptualised by Gray and McNaughton’s (2000) revised RST, by exposing participants to a loss-framed road safety message (emphasising the negative consequences of speeding behaviour) and a high performance motor vehicle promotional advertisement. Licensed young drivers (N = 40, aged 17–25 years) were randomly allocated to view either the message or both the message and advertisement. Participants then completed a computerised lexical decision task prior to completing three personality measures: Corr-Cooper RST-PQ, CARROT and Q-Task. It was predicted that those with a stronger BIS would demonstrate greater processing of these mixed message cues compared to weaker BIS individuals, and that this BIS effect would only be observed in the mixed cues condition (due to simultaneous activation of the incentive and punishment systems). Preliminary findings will be discussed in the context of the influence of personality traits on health message processing.

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ID Code: 68741
Item Type: Conference Item (Poster)
Refereed: Yes
Additional Information: Conference special issue – ISSID 2013, Barcelona. Pubished in Personality and Individual Differences, 60, S78 by Elsevier
DOI: 10.1016/j.paid.2013.07.462
Divisions: Current > Research Centres > Centre for Accident Research & Road Safety - Qld (CARRS-Q)
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2013 Please consult the authors
Copyright Statement: NOTICE: this is the author’s version of a work that was accepted for publication in Personality and Individual Differences. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Personality and Individual Differences, [Volume 60, Supplement, (April 2014)] DOI: 10.1016/j.paid.2013.07.462
Deposited On: 19 Mar 2014 02:35
Last Modified: 07 May 2015 09:35

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