Processing biases towards gain-framed messages may lead reward sensitive individuals to adopt safer driving behaviours

Kaye, Sherrie-Anne, White, Melanie J., & Lewis, Ioni M. (2014) Processing biases towards gain-framed messages may lead reward sensitive individuals to adopt safer driving behaviours. In International Society for the Study of Individual Differences, 22-25 July 2013, Barcelona, Spain.

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Using Gray and McNaughton’s revised RST, this study investigated the extent to which the Behavioural Approach System (BAS) and the Fight-Flight-Freeze System (FFFS) influence the processing of gain-framed and loss-framed road safety messages and subsequent message acceptance. It was predicted that stronger BAS sensitivity and FFFS sensitivity would be associated with greater processing and acceptance of the gain-framed messages and loss-framed messages, respectively. Young drivers (N = 80, aged 17–25 years) viewed one of four road safety messages and completed a lexical decision task to assess message processing. Both self-report (e.g., Corr-Cooper RST-PQ) and behavioural measures (i.e., CARROT and Q-Task) were used to assess BAS and FFFS traits. Message acceptance was measured via self-report ratings of message effectiveness, behavioural intentions, attitudes and subsequent driving behaviour. The results are discussed in the context of the effect that differences in reward and punishment sensitivities may have on message processing and message acceptance.

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ID Code: 68743
Item Type: Conference Item (Presentation)
Refereed: Yes
Additional Information: Conference special issue – ISSID 2013, Barcelona. Published in Personality and Individual Differences, 60, S14 by Elsevier
DOI: 10.1016/j.paid.2013.07.359
Divisions: Current > Research Centres > Centre for Accident Research & Road Safety - Qld (CARRS-Q)
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2013 Please consult the authors
Copyright Statement: NOTICE: this is the author’s version of a work that was accepted for publication in Personality and Individual Differences. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Personality and Individual Differences, [Volume 60, Supplement, (April 2014)] DOI: 10.1016/j.paid.2013.07.359
Deposited On: 19 Mar 2014 02:19
Last Modified: 09 May 2015 05:52

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