Using psychological frameworks to inform the evaluation of fleet safety initiatives
Despite its importance, relatively little past research has investigated the effectiveness of fleet safety initiatives and their impact on drivers' attitudes and work-related driving outcomes within a strong theoretical framework. This study conceptualised the social-psychological processes underlying two fleet safety initiatives, and hypothesised that these processes could be used to explain the effects of the fleet safety initiatives on changes in attitudes. Twenty-four fleet managers participated in the study and the results suggested that the effectiveness of the fleet safety initiatives in changing fleet managers' attitudes toward the management of fleet safety could be explained through some of the processes underlying the persuasive communication and behaviour management frameworks. Finally, some implications for designing and improving fleet safety initiatives were discussed.
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|Item Type:||Journal Article|
|Additional Information:||For more information, please refer to the journal's website (see link) or contact the author. Author contact details: firstname.lastname@example.org Full text saved to I:drive|
|Keywords:||Work, related driving, fleet safety, persuasive communication, performance pricing|
|Subjects:||Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700) > Health Promotion (111712)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Research Centres > Centre for Accident Research & Road Safety - Qld (CARRS-Q)
Current > Institutes > Institute of Health and Biomedical Innovation
|Copyright Owner:||Copyright 2006 Elsevier|
|Deposited On:||05 Apr 2007|
|Last Modified:||29 Feb 2012 13:23|
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