Using psychological frameworks to inform the evaluation of fleet safety initiatives

Newnam, Sharon A., Tay, Richard S., & Mason, Claire M. (2006) Using psychological frameworks to inform the evaluation of fleet safety initiatives. Safety Science, 44(9), pp. 809-820.

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Despite its importance, relatively little past research has investigated the effectiveness of fleet safety initiatives and their impact on drivers' attitudes and work-related driving outcomes within a strong theoretical framework. This study conceptualised the social-psychological processes underlying two fleet safety initiatives, and hypothesised that these processes could be used to explain the effects of the fleet safety initiatives on changes in attitudes. Twenty-four fleet managers participated in the study and the results suggested that the effectiveness of the fleet safety initiatives in changing fleet managers' attitudes toward the management of fleet safety could be explained through some of the processes underlying the persuasive communication and behaviour management frameworks. Finally, some implications for designing and improving fleet safety initiatives were discussed.

Impact and interest:

11 citations in Scopus
8 citations in Web of Science®
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ID Code: 6878
Item Type: Journal Article
Refereed: Yes
Additional Information: For more information, please refer to the journal's website (see link) or contact the author. Author contact details:
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Keywords: Work, related driving, fleet safety, persuasive communication, performance pricing
DOI: 10.1016/j.ssci.2006.04.003
ISSN: 0925-7535
Subjects: Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700) > Health Promotion (111712)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Research Centres > Centre for Accident Research & Road Safety - Qld (CARRS-Q)
Current > Institutes > Institute of Health and Biomedical Innovation
Copyright Owner: Copyright 2006 Elsevier
Deposited On: 05 Apr 2007 00:00
Last Modified: 29 Feb 2012 13:23

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