Social tagging, guppy effect and the role of interference : a quantum-inspired model for tags combination

Franco, Riccardo & Zuccon, Guido (2010) Social tagging, guppy effect and the role of interference : a quantum-inspired model for tags combination. In Modelling the Non-Separability of a Very Complex World, Lisbon University Institute, Portugal.



Social tagging systems are shown to evidence a well known cognitive heuristic, the guppy effect, which arises from the combination of different concepts. We present some empirical evidence of this effect, drawn from a popular social tagging Web service. The guppy effect is then described using a quantum inspired formalism that has been already successfully applied to model conjunction fallacy and probability judgement errors. Key to the formalism is the concept of interference, which is able to capture and quantify the strength of the guppy effect.

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ID Code: 69270
Item Type: Conference Paper
Refereed: Yes
Divisions: Current > Institutes > Institute for Future Environments
Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2010 [please consult the author]
Deposited On: 02 Jun 2014 01:48
Last Modified: 13 Jun 2014 06:21

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