Socioeconomic position and mass media campaigns to prevent chronic disease

Armstrong, Robin S. (2014) Socioeconomic position and mass media campaigns to prevent chronic disease. PhD thesis, Queensland University of Technology.


This cross-sectional study of a 45 to 60 year old Brisbane population examined socioeconomic differences in campaign reach, understanding of health language, and effectiveness, of a recent mass media health promotion campaign. Lower socioeconomic groups were reached significantly less and understood significantly less of the health language than higher socioeconomic groups thus contributing to the widening of the health inequality gap.

Impact and interest:

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

225 since deposited on 15 May 2014
65 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 69375
Item Type: QUT Thesis (PhD)
Supervisor: Turrell, Gavin & Heesch, Kristiann
Keywords: socioeconomic disadvantage, socioeconomic position, mass media campaign evaluation, health literacy, understanding health language, chronic disease prevention, health promotion
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Public Health & Social Work
Institution: Queensland University of Technology
Deposited On: 15 May 2014 05:26
Last Modified: 10 Sep 2015 02:23

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page