Socioeconomic position and mass media campaigns to prevent chronic disease
Armstrong, Robin S. (2014) Socioeconomic position and mass media campaigns to prevent chronic disease. PhD thesis, Queensland University of Technology.
This cross-sectional study of a 45 to 60 year old Brisbane population examined socioeconomic differences in campaign reach, understanding of health language, and effectiveness, of a recent mass media health promotion campaign. Lower socioeconomic groups were reached significantly less and understood significantly less of the health language than higher socioeconomic groups thus contributing to the widening of the health inequality gap.
Impact and interest:
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|Item Type:||QUT Thesis (PhD)|
|Supervisor:||Turrell, Gavin & Heesch, Kristiann|
|Keywords:||socioeconomic disadvantage, socioeconomic position, mass media campaign evaluation, health literacy, understanding health language, chronic disease prevention, health promotion|
|Divisions:||Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Public Health & Social Work
|Institution:||Queensland University of Technology|
|Deposited On:||15 May 2014 05:26|
|Last Modified:||10 Sep 2015 02:23|
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