Trade marks for the design and layout of retail premises
McEniery, Ben (2014) Trade marks for the design and layout of retail premises. Australian Intellectual Property Journal, 24(3), pp. 167-185.
In January 2013, Apple Inc obtained United States trademarks for the design and layout of its retail stores. While innovative brand protection strategies of this kind are not without precedent in the United States, traders in Australia have seemingly not adopted them. This article considers the prospects of an applicant seeking to register a similar trade mark in Australia and the protection such a registration would likely provide.
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