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The effectiveness of enforcement and publicity campaigns on serious crashes involving young male drivers: Are drink driving and speeding similar?

Tay, Richard S. (2005) The effectiveness of enforcement and publicity campaigns on serious crashes involving young male drivers: Are drink driving and speeding similar? Accident Analysis and Prevention, 37(5), pp. 922-929.

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Abstract

This study re-evaluated the effectiveness of the anti-drink driving and anti-speeding enforcement and publicity campaigns implemented in the Australian State of Victoria which have thus far yielded mixed results in several evaluations. As opposed to previous evaluations, this study focused on the effects of these campaigns on young male drivers who formed the primary target and examined the combined effects of the campaigns on the total number of serious crashes. Our results showed that the anti-drink driving enforcement and publicity campaigns had a significant independent effect in reducing crashes but their interactive effect was anti-complementary. Conversely, the anti-speeding enforcement and publicity campaigns had no independent effect but their interactive effectwas significant in reducing serious crashes involving young male drivers.

Impact and interest:

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43 citations in Web of Science®

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ID Code: 6976
Item Type: Journal Article
Additional Information: For more information, please refer to the journal’s website (see link) or contact the author. Author contact details: r.tay@qut.edu.au
Keywords: Traffic enforcement, Road safety advertising, Young male drivers, Speeding, Drink driving
DOI: 10.1016/j.aap.2005.04.010
ISSN: 0001-4575
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TRANSPORTATION AND FREIGHT SERVICES (150700) > Road Transportation and Freight Services (150703)
Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700) > Preventive Medicine (111716)
Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700) > Health Promotion (111712)
Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700) > Public Health and Health Services not elsewhere classified (111799)
Divisions: Current > Research Centres > Centre for Accident Research & Road Safety - Qld (CARRS-Q)
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Copyright Owner: Copyright 2005 Elsevier
Deposited On: 20 Apr 2007
Last Modified: 29 Feb 2012 23:12

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