A participatory framework for researching and evaluating communication for development and social change

Tacchi, Jo A. & Lennie, June (2014) A participatory framework for researching and evaluating communication for development and social change. In Wilkins, Karin Gwinn, Tufte, Thomas, & Obregon, Rafael (Eds.) The Handbook of Development Communication and Social Change. Wiley-Blackwell, West Sussex, pp. 298-320.

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The growing dominance of project planning cycles and results-based management in development over the past 20 years has significant implications for the effective evaluation of communication for development and social change and the sustainability of these processes. These approaches to development and evaluation usually give priority to the linear, logical framework (or log frame) approach promoted by many development institutions. This tends to emphasize upward accountability approaches to development and its evaluation, so that development is driven by exogenous rather than endogenous models of development and social change. Such approaches are underpinned by ideas of preplanning, and predetermination of what successful out -comes look like. In this way, outcomes of complex interventions tend to be reduced to simple, cause-effect processes and the categorization of things, including people (Chambers and Pettit 2004; Eyben 2011). This runs counter to communication for development approaches, which prioritize engagement, relationships, empowerment and dialogue as important components for positive social change.

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ID Code: 69970
Item Type: Book Chapter
ISBN: 9781118505311
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2014 John Wiley & Sons, Inc
Copyright Statement:
Deposited On: 09 Apr 2014 01:03
Last Modified: 18 Oct 2015 15:11

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