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Sean Nixon, Advertising Cultures (review)

Flew, Terry (2005) Sean Nixon, Advertising Cultures (review). Australasian Marketing Journal, 13(1), pp. 68-70.

Abstract

At the core of Sean Nixon’s very engaging Advertising Cultures lies a straightforward proposition. Nixon proposes that, in order to understand advertising in particular, and commercial applications of creativity in what are increasingly termed the ‘creative industries’, there is a need to understand the workplace cultures of people engaged in creative advertising. Nixon does this through a tightly argued ethnographic study of creative workers in London advertising agencies, and the workplace cultures of these agencies. From this, he draws out a unique and very valuable series of observations about creativity, its relationship to gendered identities (particularly to masculinity), and the relationship between competitiveness and collaboration in highly competitive commercial workplaces.

Impact and interest:

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ID Code: 7014
Item Type: Journal Article
Additional Information: For more information, please refer to the journal’s website (see link) or contact the author. Author contact details: t.flew@qut.edu.au
Additional URLs:
Keywords: advertising, cultures, gender relations, creativity
ISSN: 1441-3582
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2005 Monash University
Deposited On: 17 Apr 2007
Last Modified: 15 Jan 2009 17:27

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