Development of Mobile Web App "ESP" for DeepBlue to interrogate how an audience is thinking

Arthurs, Andy, Loades, Sophie, & Grantham, Richard (2012) Development of Mobile Web App "ESP" for DeepBlue to interrogate how an audience is thinking. [Other]

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DeepBlue is much more than just an orchestra. Their innovative approach to audience engagement led it to develop ESP, their Electronic Show Programme web app which allows for real-time (synchronous) and delayed (asynchronous) audience interaction, customer feedback and research. The show itself is driven invisibly by a music technology operating system (currently QUT's Yodel) that allows them to adapt to a wide range of performance venues and varied types of presentation. DeepBlue's community engagement program has enabled over 5,500 young musicians and community choristers to participate in professional productions, it is also a cornerstone of DeepBlue's successful business model.

You can view the ESP mobile web app at if you view this and only the landing page is active, there is not a show taking place or imminent.

ESP prototype has already been used for 18 months. Imagine knowing what your audience really thinks – in real time so you can track their feelings and thoughts through the show. This tool has been developed and used by the performing group DeepBlue since late 2012 in Australia and Asia (even translated into Vietnamese). It has mostly superseded DeepBlue's SMS realtime communication during a show. It enables an event presenter or performance group to take the pulse of an audience through a series of targeted questions that can be anonymous or attributed. This will help build better, long-lasting, and more meaningful relationships with groups and individuals in the community. This can take place on a tablet, mobile phone or future platforms. There are three organisations trialling it so far.

Impact and interest:

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ID Code: 70140
Item Type: Creative Work (Other)
Refereed: No
Funders: Creative Media Warehouse Pty Ltd, ARC, QUT
Material: Mobile Web App
Published Source: Creative Media Warhouse Pty Ltd
Publisher: Creative Media Warhouse Pty Ltd
Additional URLs:
Keywords: Mobile Web App, DeepBlue Orchestra, Audience, Community Engagement
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Digital and Interaction Design (120304)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > PERFORMING ARTS AND CREATIVE WRITING (190400) > Performing Arts and Creative Writing not elsewhere classified (190499)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Past > Schools > School of Media, Entertainment & Creative Arts
  • ARC /LP0989409
Copyright Owner: Cretaive Media Warehouse Pty Ltd
Deposited On: 17 Apr 2014 04:45
Last Modified: 05 Jun 2014 03:05

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