Doing cultural work : local postcard production and place identity in a rural shire

Mayes, Robyn (2010) Doing cultural work : local postcard production and place identity in a rural shire. Journal of Rural Studies, 26(1), pp. 1-11.

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Studies of place construction in the rural studies literature have largely privileged the role of professionals over that of local lay actors. This paper contributes to redressing this imbalance through a critical case-study of lay postcard production in a rural shire. Drawing on original, qualitative research conducted in the Shire of Ravensthorpe, Western Australia, including in-depth interviews with key participants, the analysis focuses on this lay production—undertaken in the main by women—as cultural work. By emphasising the work of making the postcards along with the cultural work these postcards achieve, this examination foregrounds intersections of material and imagined ruralities. In the process, this study highlights the complexity and importance of this lay contribution to place identity, particularly as positioned within what may be considered rural cultural work.

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10 citations in Scopus
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8 citations in Web of Science®

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ID Code: 70268
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: cultural work, place identity, postcards, lay discourse, rural Australia, rural women
DOI: 10.1016/j.jrurstud.2009.06.002
ISSN: 1873-1392
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
Deposited On: 16 Apr 2014 02:11
Last Modified: 22 May 2014 06:39

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