Identifying factors that promote consumer behaviours causing expired domestic food waste

Farr-Wharton, Geremy, Foth, Marcus, & Choi, Jaz Hee-jeong (2014) Identifying factors that promote consumer behaviours causing expired domestic food waste. Journal of Consumer Behaviour, 13(6), pp. 393-402.

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Many commentators argue that domestic food waste is strongly influenced by consumer behaviours. This article reports on a study using mixed-methods to identify key factors responsible for promoting consumer behaviours that lead to domestic food waste through the lens of the Value-Belief-Norm (VBN) theory. Based on the study’s findings, three factors are proposed that cause behaviours that lead to food waste: supply knowledge – does a consumer know what food they have available; location knowledge – does a consumer know where to locate food items, and; food literacy – to what degree do past experience and acquired knowledge impact on a consumer’s food consumption and wastage practices. We analyse the study’s findings in light of a review of literature about consumer food wastage behaviours and in turn, present new insights into consumer behaviour, food waste, and the use of technology to reduce food waste.

Impact and interest:

21 citations in Scopus
17 citations in Web of Science®
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26 since deposited on 24 Apr 2014
22 in the past twelve months

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ID Code: 70482
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: Consumer behaviour, behaviour change, domestic food waste, Value-Belief-Norm theory, Australia
DOI: 10.1002/cb.1488
ISSN: 1479-1838
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Computer-Human Interaction (080602)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Digital and Interaction Design (120304)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2014 John Wiley & Sons, Ltd
Copyright Statement: This is the accepted version of the following article: Farr-Wharton G., Foth M., and Choi J. H.-J. (2014), Identifying factors that promote consumer behaviours causing expired domestic food waste, Journal of Consumer Behaviour, 13; pages 393–402, doi: 10.1002/cb.1488, which has been published in final form at
Deposited On: 24 Apr 2014 05:31
Last Modified: 22 Jun 2017 05:28

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