Enhancing learning in large undergraduate classes using custom made audio-visual cases

Wickramasekera, Rumintha & Bamberry, Geoff (2013) Enhancing learning in large undergraduate classes using custom made audio-visual cases. Journal of International Business Education, 8, pp. 101-118.

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This is an exploratory study into the effective use of embedding custom made audiovisual case studies (AVCS) in enhancing the student’s learning experience. This paper describes a project that used AVCS for a large divergent cohort of undergraduate students, enrolled in an International Business course. The study makes a number of key contributions to advancing learning and teaching within the discipline. AVCS provide first hand reporting of the case material, where the students have the ability to improve their understanding from both verbal and nonverbal cues. The paper demonstrates how AVCS can be embedded in a student-centred teaching approach to capture the students’ interest and to enhance a deep approach to learning by providing real-world authentic experience.

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ID Code: 70620
Item Type: Journal Article
Refereed: Yes
Keywords: experiential learning, audio-visual case studies, large classes, International business, HERN
ISSN: 2044-4575
Subjects: Australian and New Zealand Standard Research Classification > EDUCATION (130000) > CURRICULUM AND PEDAGOGY (130200) > Economics Business and Management Curriculum and Pedagogy (130203)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2013 NeilsonJournals Publishing
Deposited On: 30 Apr 2014 00:06
Last Modified: 09 Dec 2014 18:55

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