The chef as designer : classifying the techniques that chefs use in creating innovative dishes

Kudrowitz, Barry, Oxborough, Arthur, Choi, Jaz Hee-jeong, & Stover, Emily (2014) The chef as designer : classifying the techniques that chefs use in creating innovative dishes. In Design Research Society Conference 2014, June 16-19, 2014, Umea, Sweden.


This qualitative study explores the methods that chefs use to create innovative marketable product and compares these findings to other design tools. This study is based on a series of interviews with locally recognised chefs in Minnesota and observations of them in their kitchens in order to understand the details of how they conceive and develop dishes from preliminary concept to final plating and user consumption. This paper focuses on idea generation and discusses two key findings: first, the variety of idea generation techniques presented by the chefs can be classified into the creativity tool SCAMPER (substitute, combine, adapt, modify/magnify, put to other use, eliminate, reverse/rearrange); second, chefs evoke the theory of MAYA or Most Advanced Yet Acceptable when innovating new dishes, which implies making novel changes while remaining relatable to the consumer. Other reoccurring topics in the interview discussion of food innovation include play, surprise, and humour.

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ID Code: 70958
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Food, Design, Chefs, Creativity, Innovation
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design History and Theory (120301)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2014 [please consult the author]
Deposited On: 05 May 2014 01:55
Last Modified: 23 Jun 2017 23:56

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