Dry tropics water smart : a community based approach to residential outdoor water consumption

Manning, Chris, Hargroves, Karlson, Walker, Michelle, Lange, Jason, Igloi, Simon, Bruce, Greg, & Desha, Cheryl (2013) Dry tropics water smart : a community based approach to residential outdoor water consumption. In 2013 Australian Water Association Conferenc (OzWater 2013), 7-9 May 2013, Perth Convention and Exhibition Centre, WA.


This paper discusses the Townsville City Council Dry Tropics Water Smart (DTWS) initiative, developed by TCC Integrated Sustainability Services (ISS) and Townsville Water, and informed by The University of Adelaide. The program draws on many years of experience by the TCC team to blend key community-based research approaches in order to develop this residential outdoor water conservation program. Several community pilots have been conducted to test different behaviour change strategies and messages. This paper outlines recent steps taken to develop the community trials, as guided by a combination of behaviour change theories including community-based social marketing and thematic communications methods. Some preliminary results are outlined focused on community uptake of different strategies, community perceptions of communication materials, and some insights into the effectiveness of outdoor water hardware.

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ID Code: 70962
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Subjects: Australian and New Zealand Standard Research Classification > ENVIRONMENTAL SCIENCES (050000) > ENVIRONMENTAL SCIENCE AND MANAGEMENT (050200) > Natural Resource Management (050209)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > OTHER BUILT ENVIRONMENT AND DESIGN (129900) > Built Environment and Design not elsewhere classified (129999)
Australian and New Zealand Standard Research Classification > EDUCATION (130000) > EDUCATION SYSTEMS (130100) > Continuing and Community Education (130101)
Divisions: Current > Schools > School of Earth, Environmental & Biological Sciences
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2013 [please consult the author]
Deposited On: 05 May 2014 04:51
Last Modified: 06 May 2014 05:34

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