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Dependence in Consumer Behavior Research: Exploring Measurement

Cornwall, T. Bettina, Lawson, Robert, & Newton, Cameron J. (2006) Dependence in Consumer Behavior Research: Exploring Measurement. Advances in Consumer Research, 33(1), pp. 543-548.

Abstract

This paper proposes that healthy, normal dependency is a construct that would be valuable in consumer behavior research. The area of family life cycle research has always considered the very important implications of the dependent child but other areas of normal dependency have not been examined. Based on a survey of 97 undergraduate students, a dependency scale having three factors: social, financial and physical; is shown to have some value in predicting several recent purchases.

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1,049 since deposited on 23 Apr 2007
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ID Code: 7140
Item Type: Journal Article
Additional URLs:
Keywords: dependency, normal dependency, consumer behavior, social, financial, physical, scales, measure
ISSN: 0098-9258
Subjects: Australian and New Zealand Standard Research Classification > ECONOMICS (140000) > OTHER ECONOMICS (149900)
Divisions: Current > Research Centres > Australian Centre for Philanthropy and Nonprofit Studies
Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2007 Association for Consumer Research
Copyright Statement: Reproduced in accordance with the copyright policy of the publisher.
Deposited On: 23 Apr 2007
Last Modified: 25 Sep 2013 22:39

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