Dependence in Consumer Behavior Research: Exploring Measurement
This paper proposes that healthy, normal dependency is a construct that would be valuable in consumer behavior research. The area of family life cycle research has always considered the very important implications of the dependent child but other areas of normal dependency have not been examined. Based on a survey of 97 undergraduate students, a dependency scale having three factors: social, financial and physical; is shown to have some value in predicting several recent purchases.
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|Item Type:||Journal Article|
|Keywords:||dependency, normal dependency, consumer behavior, social, financial, physical, scales, measure|
|Subjects:||Australian and New Zealand Standard Research Classification > ECONOMICS (140000) > OTHER ECONOMICS (149900)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Research Centres > Centre for Philanthropy and Nonprofit Studies
|Copyright Owner:||Copyright 2007 Association for Consumer Research|
|Copyright Statement:||Reproduced in accordance with the copyright policy of the publisher.|
|Deposited On:||23 Apr 2007|
|Last Modified:||29 Feb 2012 23:26|
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