The business case for transmedia

Jacobs, Joanne (2014) The business case for transmedia. In Transmedia Practice : A Collective Approach. Inter-Disciplinary Press, Witney, United Kindgom.

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For transmedia to be acknowledged as worthy of investment by the business world, and even by those considering a career in development of transmedia creative products, there first needs to be established a business case for the concept.

This chapter seeks to inform transmedia advocates about the concept of value and the ROI of transmedia more generally. While it is by no means a template or formula for measurement of value, it is a reminder to transmedia professionals and theorists, that intangible benefits are neither valueless nor unquantifiable.

The chapter is divided into four sections:

  1. Definitions of transmedia – concept and scope of transmedia, expressed in a manner that is intelligible for a business audience.

  2. Value and cost – discussion of the terms from an economic perspective.

  3. Audience interaction and collaborative content development – discussion of how feedback and engagement systems of transmedia have facilitated rich experiences which offer more than mere content and audience reach outputs.

  4. ROI metrics for transmedia – measurable criteria for articulation of value to business investors.

Impact and interest:

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

ID Code: 71466
Item Type: Book Chapter
Keywords: transmedia, ROI, business
ISBN: 9781848882614
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2014 Inter-Disciplinary Press
Deposited On: 14 May 2014 00:43
Last Modified: 13 Apr 2016 22:14

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