The big data lottery

Jacobs, Joanne (2013) The big data lottery. Keeping Good Companies, 65(10), pp. 630-636.

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Big data is certainly the buzz term in executive networking circles at the moment. Heralded by management consultancies and research organisations alike as the next big thing in business efficiency, it is shooting up the Gartner hype cycle to the giddy heights of the peak of inflated expectations before it tumbles down in to the trough of disillusionment

Impact and interest:

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ID Code: 71468
Item Type: Journal Article
Refereed: No
Keywords: Big data, Database management
ISSN: 1444-7614
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Deposited On: 14 May 2014 01:40
Last Modified: 15 May 2014 01:11

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