Faking it : how to kill a business through astroturfing on social media

Jacobs, Joanne (2012) Faking it : how to kill a business through astroturfing on social media. Keeping Good Companies, 64(9), pp. 567-570.

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There is no doubt about it the practice of astroturfing is lazy, misleading and potentially illegal public relations (PR). But on social media, astroturfing is not just lazy and misleading, it can be irresponsible and damaging.

Impact and interest:

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ID Code: 71474
Item Type: Journal Article
Refereed: No
Keywords: social media, business, public relations, internet advertising
ISSN: 1444-7614
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2012 Chartered Secretaries Australia Ltd
Deposited On: 14 May 2014 02:02
Last Modified: 15 May 2014 03:51

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