Faking it : how to kill a business through astroturfing on social media
Jacobs, Joanne (2012) Faking it : how to kill a business through astroturfing on social media. Keeping Good Companies, 64(9), pp. 567-570.
There is no doubt about it the practice of astroturfing is lazy, misleading and potentially illegal public relations (PR). But on social media, astroturfing is not just lazy and misleading, it can be irresponsible and damaging.
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|Item Type:||Journal Article|
|Keywords:||social media, business, public relations, internet advertising|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)|
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty|
|Copyright Owner:||Copyright 2012 Chartered Secretaries Australia Ltd|
|Deposited On:||14 May 2014 02:02|
|Last Modified:||15 May 2014 03:51|
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