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Two Visions of Globalisation: An Account of the America's Cup Harbour and South Auckland

Parker, Ken W. (2003) Two Visions of Globalisation: An Account of the America's Cup Harbour and South Auckland. In Browitt, Fiona, Conner, James, Ansour, Malak, Humming, Judy, Rea, Tony, & McNevin, Anne (Eds.) Creating Spaces:Interdisciplinary Writings in the Social Science, July 17 - 18, Australian National University, Canberra.

Abstract

A comparison of Auckland’s American Express Viaduct Harbour and the southern suburb of Otahuhu yields a compelling illustration of the paradoxes and complexities of globalisation. On one hand, the American Express Viaduct Harbour, home until very recently to the America’s Cup fleet, is a product of global economic excess. The harbour is a playground for business and aristocratic elites (and those wishing to bask in reflective glory) who conspicuously consume (Veblen 1994) global super brands. On the other hand, the southern suburb of Otahuhu, depicted in the film Once Were Warriors, represents a very different image of globalisation, one typified by economic hardship, unemployment, and mass migration. However, simple responses of these two very different spaces do not produce a complete picture. This article has been constructed through images of the Viaduct Harbour and Otahuhu observed during the lead up competition to the America’s Cup, the Louis Vuitton cup, in January 2003. By reviewing the contradictions and paradoxes on these two areas of Auckland we can better appreciate the complex and intricate influence of global forces that are rarely clear, simple, or easily definable (Urry 2003).

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ID Code: 716
Item Type: Conference Paper
Keywords: Travel, Global, Consumption, Sailing, Community
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600) > Impacts of Tourism (150601)
Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > SOCIOLOGY (160800) > Social Theory (160806)
Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > SOCIOLOGY (160800) > Urban Sociology and Community Studies (160810)
Divisions: Current > Research Centres > Centre for Social Change Research
Past > QUT Faculties & Divisions > QUT Carseldine - Humanities & Human Services
Copyright Owner: Copyright 2003 (please consult author)
Deposited On: 01 Feb 2005
Last Modified: 10 Aug 2011 16:44

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