Design-led innovation : Overcoming challenges to designing competitiveness to succeed in high cost environments

Bucolo, Sam & Wrigley, Cara (2014) Design-led innovation : Overcoming challenges to designing competitiveness to succeed in high cost environments. In Roos, Gooran & Kennedy, Narelle (Eds.) Global Perspectives on Achieving Success in High and Low Cost Operating Environments. IGI Global , Oxon, United Kingdom, pp. 241-251.

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Abstract

This chapter focuses on demonstrating the role of Design-Led Innovation (DLI) as an enabler for the success of Small to Medium Enterprises (SMEs) within high growth environments. This chapter is targeted toward businesses that may have been exposed to the concept of design previously at a product level and now seek to better understand its value through implementation at a strategic level offering. The decision to engage in the DLI process is made by firms who want to remain competitive as they struggle to compete in high cost environments, such as the state of the Australian economy at present. The results presented in this chapter outline the challenges in the adoption of the DLI process and the implications it can have. An understanding of the value of DLI in practice—as an enabler of business transformation in Australia—is of benefit to government and the broader design community.

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ID Code: 71670
Item Type: Book Chapter
Additional URLs:
Keywords: design-led innovation
DOI: 10.4018/978-1-4666-5828-8.ch009
ISBN: 9781466658288
ISSN: 2327-3429
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright © 2014, IGI Global.
Copyright Statement: All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher.
Product or company names used in this set are for identification purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark.
Deposited On: 15 May 2014 23:13
Last Modified: 17 Aug 2016 23:20

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