Transmedia Practice : A Collective Approach

Polson, Debra, Cooke, Ann-Marie, Velikovsky, J.T., & Brackin, Adam (Eds.) (2014) Transmedia Practice : A Collective Approach. Inter-Disciplinary Press, United Kingdom.

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Abstract

This volume introduces a collective approach that positions transmedia as a dynamic phenomenon which undergoes constant innovation as it absorbs current trends and advances in its constituent disciplines. The first section, 'Sustaining Future Practices', explores emerging models for defining stakeholder needs, understanding resource requirements and measuring the value and success of transmedia productions. The focus then shifts to 'Intersecting Contexts of Transmedia Practices', which uses the juxtaposition of a diverse collection of case studies to transcend not only the debates about how to define transmedia, but also the professional and disciplinary boundaries that impose artificial constraints upon the way transmedia projects are approached and understood. This inter-disciplinary dialogue aims to promote an ongoing conversation on the challenges and opportunities associated with sustaining this vital creative industry.

Impact and interest:

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ID Code: 71842
Item Type: Book
Keywords: Transmedia, Multi-platform, Cross-media, Digital Storytelling, Creative Industries, Networked Narratives, Game Design, Media Franchise, Film and TV
ISBN: 9781848882614
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200) > Interactive Media (190205)
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Current > Research Centres > QUT Design Lab
Deposited On: 20 May 2014 23:20
Last Modified: 27 Feb 2017 05:49

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