Community media production : access, institutions, and ethics
Rennie, Ellie (2013) Community media production : access, institutions, and ethics. In Mayer, Vicki (Ed.) The International Encyclopedia of Media Studies. Wiley-Blackwell.
In policy terms, community media are known as the “third sector” of the media. The description reflects the historical expectation that community media can fulfill a need not met by the commercial and public service broadcasters. A defining element of this “need” has been the means to production for nonprofessionals, particularly groups not represented in the mainstream media. The historical construction of community media reveals production to be a guiding principle; both a means and an end in itself. This chapter examines the various rationales underpinning community media production, including empowerment, media diversity, and the independent producer movement. Using case studies from youth media, the chapter critiques producer-centric models of community media. In the contemporary media environment, production alone cannot meet the social needs that community media were established to address. Instead, I propose a rationale that combines both production and consumption ethics.
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|Item Type:||Book Chapter|
|Keywords:||amateur, community media, participation, public access, third sector|
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty|
|Copyright Owner:||Copyright © 2013 Blackwell Publishing Ltd.|
|Deposited On:||21 May 2014 23:55|
|Last Modified:||05 Sep 2016 03:44|
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