Managing for Success Training Program

Abstract

The Managing for Success Workshop series is essentially a training program resulting in a "fast-tracking" of significantly improved relations between merchants and re-sellers, designed to improve "bottom-line" performance. This is a strategic initiative that will enable sustainable improvements in the medium and longer term. This Program is a cost effective alternative for customer (re-seller) business development. Upon completion of the training program, re-sellers achieve increased marketing effectiveness. The process allows merchants to become more involved in the planning of an individual's business development program, and better targeting of the marketing/advertising dollar. Another major benefit is the increased exposure of the merchant along with proprietary brand name products. Merchants can expect greater customer loyalty, and improved sales through better individual store business management and marketing/joint marketing initiatives.