Managing for Success Training Program

Garner, Gary O., Faizi, Naysan, Paroz, Colin, & Norton, Catherine (1998) Managing for Success Training Program.



The Managing for Success Workshop series is essentially a training program resulting in a "fast-tracking" of significantly improved relations between merchants and re-sellers, designed to improve "bottom-line" performance. This is a strategic initiative that will enable sustainable improvements in the medium and longer term. This Program is a cost effective alternative for customer (re-seller) business development. Upon completion of the training program, re-sellers achieve increased marketing effectiveness. The process allows merchants to become more involved in the planning of an individual's business development program, and better targeting of the marketing/advertising dollar. Another major benefit is the increased exposure of the merchant along with proprietary brand name products. Merchants can expect greater customer loyalty, and improved sales through better individual store business management and marketing/joint marketing initiatives.

Impact and interest:

Search Google Scholar™

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

742 since deposited on 27 Apr 2007
3 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 7223
Item Type: Other
Refereed: No
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399)
Divisions: Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Copyright Owner: Copyright 1998 Gary Garner
Deposited On: 27 Apr 2007 00:00
Last Modified: 09 Jun 2010 12:39

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page