Managing for Success Training Program
The Managing for Success Workshop series is essentially a training program resulting in a "fast-tracking" of significantly improved relations between merchants and re-sellers, designed to improve "bottom-line" performance. This is a strategic initiative that will enable sustainable improvements in the medium and longer term. This Program is a cost effective alternative for customer (re-seller) business development. Upon completion of the training program, re-sellers achieve increased marketing effectiveness. The process allows merchants to become more involved in the planning of an individual's business development program, and better targeting of the marketing/advertising dollar. Another major benefit is the increased exposure of the merchant along with proprietary brand name products. Merchants can expect greater customer loyalty, and improved sales through better individual store business management and marketing/joint marketing initiatives.
Impact and interest:
Citation counts are sourced monthly from and citation databases.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399)|
|Divisions:||Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering|
|Copyright Owner:||Copyright 1998 Gary Garner|
|Deposited On:||27 Apr 2007|
|Last Modified:||09 Jun 2010 12:39|
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