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Managing for Success Training Program

Garner, Gary O., Faizi, Naysan, Paroz, Colin, & Norton, Catherine (1998) Managing for Success Training Program.

Abstract

The Managing for Success Workshop series is essentially a training program resulting in a "fast-tracking" of significantly improved relations between merchants and re-sellers, designed to improve "bottom-line" performance. This is a strategic initiative that will enable sustainable improvements in the medium and longer term. This Program is a cost effective alternative for customer (re-seller) business development. Upon completion of the training program, re-sellers achieve increased marketing effectiveness. The process allows merchants to become more involved in the planning of an individual's business development program, and better targeting of the marketing/advertising dollar. Another major benefit is the increased exposure of the merchant along with proprietary brand name products. Merchants can expect greater customer loyalty, and improved sales through better individual store business management and marketing/joint marketing initiatives.

Impact and interest:

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Full-text downloads:

731 since deposited on 27 Apr 2007
149 in the past twelve months

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ID Code: 7223
Item Type: Other
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399)
Divisions: Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Copyright Owner: Copyright 1998 Gary Garner
Deposited On: 27 Apr 2007
Last Modified: 09 Jun 2010 22:39

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