Stage models re-visited : a measure of the stage of internationalisation of a firm

Wickramasekera, Rumintha G. & Oczkowski, Edward (2006) Stage models re-visited : a measure of the stage of internationalisation of a firm. Management International Review, 46(1), pp. 39-55.

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This paper presents a scale to measure the stage of internationalisation of a firm which depicts export development as an innovation adoption process. A four-stage, multi-item scale ranging from export awareness, interest, trial to adoption is developed.

The analysis is based on two independent surveys of Australian wineries. Systematic procedures of scale development are followed including the use of confirmatory factor analysis for scale validation.

Key Results

The four stage model of internationalisation is shown to possess good psychometric proprieties. The data analysis suggests a strong negative correlation between the first stage of awareness and the other stages, and strong positive correlations among the last three stages of internationalisation.

Impact and interest:

18 citations in Scopus
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ID Code: 7248
Item Type: Journal Article
Refereed: Yes
Additional Information: For more information please refer to the journal's website (link above) or contact the author:
Additional URLs:
Keywords: Stage Models, Internationalisation
ISSN: 0938-8249
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2006 Gabler Verlag
Deposited On: 30 Apr 2007 00:00
Last Modified: 22 Aug 2012 14:05

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