Pragmatic two-way communication : a practitioner perspective on dialogue in public relations

Lane, Anne B. (2014) Pragmatic two-way communication : a practitioner perspective on dialogue in public relations. PhD thesis, Queensland University of Technology.


Public relations has traditionally claimed a close association with dialogue, but this research demonstrates that formal notions of dialogue have little relevance to the real world of public relations practice. Instead, practitioners undertake pragmatic forms of two-way communication, because the constraints within which they work mean dialogue is difficult if not impossible to carry out. This qualitative research project shows that although the label of 'dialogue' has been co-opted in both the theory and practice of public relations, this claimed connection is not supported by empirical evidence.

Impact and interest:

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

904 since deposited on 23 Jun 2014
496 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 72558
Item Type: QUT Thesis (PhD)
Supervisor: Bartlett, Jennifer, Cox, Stephen, & Graham, Peter
Keywords: Dialogue, Public relations, Pragmatic two-way communication, Public relations theory, Normative dialogue, Practitioner perspective, Consultation, Ticking the box, Closing the loop
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Institution: Queensland University of Technology
Deposited On: 23 Jun 2014 06:02
Last Modified: 09 Sep 2015 05:32

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page