Pragmatic two-way communication : a practitioner perspective on dialogue in public relations

Lane, Anne B. (2014) Pragmatic two-way communication : a practitioner perspective on dialogue in public relations. PhD thesis, Queensland University of Technology.

Abstract

Public relations has traditionally claimed a close association with dialogue, but this research demonstrates that formal notions of dialogue have little relevance to the real world of public relations practice. Instead, practitioners undertake pragmatic forms of two-way communication, because the constraints within which they work mean dialogue is difficult if not impossible to carry out. This qualitative research project shows that although the label of 'dialogue' has been co-opted in both the theory and practice of public relations, this claimed connection is not supported by empirical evidence.

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ID Code: 72558
Item Type: QUT Thesis (PhD)
Supervisor: Bartlett, Jennifer, Cox, Stephen, & Graham, Peter
Keywords: Dialogue, Public relations, Pragmatic two-way communication, Public relations theory, Normative dialogue, Practitioner perspective, Consultation, Ticking the box, Closing the loop
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Institution: Queensland University of Technology
Deposited On: 23 Jun 2014 06:02
Last Modified: 09 Sep 2015 05:32

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