An Overview of a Successful Export Industry from Regional Australia. International Journal of Wine Marketing
Wickramasekera, Rumintha G. & Bamberry, Geoff (2003) An Overview of a Successful Export Industry from Regional Australia. International Journal of Wine Marketing. International Journal of Wine Marketing, 15(3), pp. 15-30.
This article uses data from a survey sample of 292 Australian wineries, as well as a number of case studies, to provide an overview of the export behaviour of wineries based on their stage of internationalization. The overview describes winery characteristics including age, number of employees, extent of domestic market penetration, extent of planning for exporting, reasons for entering the export market and attitudes towards factors perceived to enhance or inhibit exporting. The characteristics of senior managers involved in the decision to export including country of birth, level of education, amount of overseas work experience, work experience in a firm engaged in exporting and fluency in a foreign language are also described.
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|Item Type:||Journal Article|
|Additional Information:||For more information, please refer to the journal's website (see hypertext link) or contact the author.|
|Keywords:||Born globals, wine industry, international new ventures|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2003 Emerald Publishing|
|Deposited On:||02 May 2007 00:00|
|Last Modified:||29 Feb 2012 13:21|
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