Key Determinants of the Stage of Internationalisation of Australian Wineries
Wickramasekera, Rumintha G. & Oczkowski, Edward (2004) Key Determinants of the Stage of Internationalisation of Australian Wineries. Asia Pacific Journal of Management, 21(4), pp. 425-444.
A four stage measure capturing, awareness, interest, trial and adoption is employed to identify the key determinants of the stage of internationalisation of Australian wineries. Drawing from data from 292 wineries and using structural equation modelling techniques, this paper analyses the effects of a multitude of factors previously hypothesised to influence the stage of internationalisation. The results indicate that while these wineries exhibit characteristics described in the extant literature, significant differences remain. The paper concludes by discussing the limitations and areas for further research.
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|Item Type:||Journal Article|
|Additional Information:||For more information, please refer to the journal's website (see hypertext link) or contact the author.|
|Keywords:||Australian wineries, internationalisation, export behaviour, structural equation modelling Introduction|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2003 Springer|
|Deposited On:||02 May 2007|
|Last Modified:||29 Feb 2012 23:08|
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