Happy talk? Toward understanding the significance of dialogue to the practice of public relations

Lane, Anne B. (2013) Happy talk? Toward understanding the significance of dialogue to the practice of public relations. In Annual Rresearch Ccolloquium of the Public Relations Institute of Australia, November 2013, Adelaide, SA. (Unpublished)

Abstract

The significance of dialogue to public relations is a persistent and widespread theme in both industry and the academy (International Communication Association, 2013). Dialogue is integral to a number of theoretical perspectives in public relations, from the instrumentalist/functionalist through to the rise of the influence of the two-way symmetric model (Grunig & Hunt, 1984). The emergence of the relational perspective – with its emphasis on dialogue as a means of achieving mutually-beneficial relationships between organisations and stakeholders – brought attention to dialogue as a discrete concept (see, for example, Ledingham, 2003; and 2006). Dialogue continues to be an implicit element in the development of new perspectives on public relations, such as Holtzhausen and Voto’s (2002) postmodern approach...

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ID Code: 72796
Item Type: Conference Paper
Refereed: Yes
Keywords: Public relations, Engagement, Dialogue, Two-way communication, Consultation
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Corporate Governance and Stakeholder Engagement (150303)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2013 The Author
Deposited On: 15 Jun 2014 22:56
Last Modified: 25 Nov 2014 08:50

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