Cultural impact on e-service use in Saudi Arabia : the need for service oriented culture

Aldraehim, Majid, Edwards, Sylvia L., Watson, Jason, & Chan, Taizan (2013) Cultural impact on e-service use in Saudi Arabia : the need for service oriented culture. In Shim, J.P., Hwang, Yujong, & Petter, Stacie (Eds.) AMCIS 2013 Proceedings, AIS Electronic Library (AISeL), Chicago, Illinois, pp. 1-9.

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This paper reports the results of a mixed method approach to answer: To what extent do cultural values impact on e-service use in Saudi Arabia, and if so how? This paper will firstly, introduce the importance of culture and define the aspects of Saudi culture with focus on our scope: the need for Service Oriented Culture. It will then, briefly, describe the method used and present the qualitative and quantitative findings related to the need for Service Oriented Culture. This research aims to cover a gap in the literature by investigating to what extent the presence of Service Oriented Culture, as one of Saudi Arabia’s cultural values, impacts on e-service use in Saudi Arabia. Surprisingly, the tested hypothesis was rejected: the presence of Service Oriented Culture is not a positive predictor of Intention to Use e-services in Saudi Arabia. It is evidenced that consideration of the impact of the cultural values will mainly contribute to the enhancement of ICTs implementation and use.

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ID Code: 72838
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Culture, Cultural impact, Service oriented culture, e-service, Saudi Arabia
Divisions: Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2013 [please consult the author]
Deposited On: 16 Jun 2014 22:29
Last Modified: 17 Jun 2014 21:50

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