STOF Model : critical design issues and critical success factors

Bouwman, Harry, Faber, Edward, Fielt, Erwin, Haaker, Timber, & de Reuver, Mark (2008) STOF Model : critical design issues and critical success factors. In Bouwman, Harry, de Vos, Henny, & Haaker, Timber (Eds.) Mobile Service Innovation and Business Models. Springer Berlin Heidelberg, pp. 71-88.

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In this chapter we will make the transition towards the design of business models and the related critical issues. We develop a model that helps us understand the causalities that play a role in understanding the viability and feasibility of the business models, i.e. long-term profitability and market adoption. We argue that designing viable business models requires balancing the requirements and interests of the actors involved, within and between the various business model domains. Requirements in the service domain guide the design choices in the technology domain, which in turn affect network formation and the financial arrangements. It is important to understand the Critical Design Issues (CDIs) involved in business models and their interdependencies. In this chapter, we present the Critical Design Issues involved in designing mobile service business models, and demonstrate how they are linked to the Critical Success Factors (CSFs) with regard to business model viability. This results in a causal model for understanding business model viability, as well as providing grounding for the business model design approach outlined in Chapter 5.

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ID Code: 72946
Item Type: Book Chapter
Keywords: Mobile service business models, STOF model, Critical design issues, Critical success factors
DOI: 10.1007/978-3-540-79238-3_3
ISBN: 9783540792383
Divisions: Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2008 Springer
Deposited On: 22 Jun 2014 22:49
Last Modified: 27 Oct 2015 16:02

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