Optimizing employee engagement with internal communication : a social exchange perspective

Karanges, Emma R., Beatson, Amanda, Johnston, Kim A., & Lings, Ian (2014) Optimizing employee engagement with internal communication : a social exchange perspective. Journal of Business Market Management, 7(2), pp. 329-253.

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Abstract

Employee engagement is linked to higher productivity, lower attrition, and improved organizational reputations resulting in increased focus and resourcing by managers to foster an engaged workforce. While drivers of employee engagement have been identified as perceived support, job characteristics, and value congruence, internal communication is theoretically suggested to be a key influence in both the process and maintenance of employee engagement efforts. However, understanding the mechanisms by which internal communication influences employee engagement has emerged as a key question in the literature. The purpose of this research is to investigate whether social factors, namely perceived support and identification, play a mediating role in the relationship between internal communication and engagement. To test the theoretical model, data are collected from 200 non-executive employees using an online self-administered survey. The study applies linear and mediated regression to the model and finds that organizations and supervisors should focus internal communication efforts toward building greater perceptions of support and stronger identification among employees in order to foster optimal levels of engagement.

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ID Code: 73156
Item Type: Journal Article
Refereed: Yes
Keywords: Employee engagement, Internal communication, Social exchange theory , Workplace relationships
ISSN: 1864-0761
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2014 jbm
Copyright Statement: licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Deposited On: 01 Jul 2014 22:15
Last Modified: 08 Aug 2014 12:20

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