Brands are big winners in the ‘first social media World Cup’
Impact and interest:
Citation counts are sourced monthly from and citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
|Item Type:||Journal Article|
|Keywords:||Social Media, Twitter, Football, World Cup|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)|
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty|
|Deposited On:||01 Jul 2014 22:42|
|Last Modified:||03 Jul 2014 00:46|
Repository Staff Only: item control page