Online video in education : acquisition, value & ROI

Cleary, Colleen Elizabeth & Bates, Alison (2014) Online video in education : acquisition, value & ROI. In Transforming Our Libraries, Ourselves : 2014 ALA Annual Conference, 26 June - 1 July 2014, Las Vegas, United States of America. (Unpublished)


The session explores the potential for “Patron Driven Acquisition” (PDA) as a model for the acquisition of online video. Today, PDA has become a standard model of acquisition in the eBook market, more effectively aligning spend with use and increased return on investment (ROI). PDA is an unexplored model for acquisition of video, for which library collection development is complicated by higher storage and delivery costs, labor overheads for content selection and acquisition, and a dynamic film industry in which media and the technology that supports it is changing daily.

Queensland University of Technology (QUT) and La Trobe University in Australia launched a research project in collaboration with Kanopy to explore the opportunity for PDA of video. The study relied on three data sources: (1) national surveys to compare the video purchasing and use practices of colleges, (2) on-campus pilot projects of PDA models to assess user engagement and behavior, and (3) testing of various user applications and features to support the model. The study incorporates usage statistics and survey data and builds upon a peer-reviewed research paper presented at the VALA 2014 conference in Melbourne, Australia.

This session will be conducted by the researchers and will graphically present the results from the study. It will map out a future for video PDA, and how libraries can more cost-effectively acquire and maximize the discoverability of online video. The presenters will also solicit input and welcome questions from audience members.

Impact and interest:

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ID Code: 73993
Item Type: Conference Item (Poster)
Refereed: No
Additional URLs:
Keywords: Streaming video, Return on investment, Patron driven acquisition, HERN, Online video
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > LIBRARY AND INFORMATION STUDIES (080700) > Librarianship (080706)
Divisions: Current > QUT Faculties and Divisions > Division of Technology, Information and Library Services
Copyright Owner: Copyright 2014 Please consult the authors
Deposited On: 15 Jul 2014 23:04
Last Modified: 01 Mar 2015 04:35

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