Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra, O’Cass, Aron, & Sok, Keo Mony (2013) Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities. Australasian Marketing Journal, 21(3), pp. 161-167.
While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance.
Impact and interest:
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|Item Type:||Journal Article|
|Keywords:||Marketing, Innovation, Learning, Complementarity, SME Performance|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||22 Jul 2014 23:02|
|Last Modified:||10 Jan 2016 22:23|
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