Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities

Sok, Phyra, O’Cass, Aron, & Sok, Keo Mony (2013) Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities. Australasian Marketing Journal, 21(3), pp. 161-167.

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Abstract

While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance.

Impact and interest:

7 citations in Scopus
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ID Code: 74241
Item Type: Journal Article
Refereed: Yes
Keywords: Marketing, Innovation, Learning, Complementarity, SME Performance
DOI: 10.1016/j.ausmj.2013.04.001
ISSN: 1441-3582
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 22 Jul 2014 23:02
Last Modified: 10 Jan 2016 22:23

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