The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in SME growth
O'Cass, A. & Sok, P. (2014) The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in SME growth. International Small Business Journal, 32(8), pp. 996-1018.
This article examines the extent to which combinations of intellectual resources and product innovation capability, and reputational resources and marketing capability, influence the ability of small and medium-sized enterprises (SME) to meet or exceed performance goals. Empirical results drawn from 171 SMEs suggest that when the combination of intellectual resources and product innovation capability in addition to the combination of reputational resources and marketing capability are high, SME growth is enhanced. However, a high level of intellectual resources combined with a low level of product innovation capability as well as a combination of a high level of reputational resources with a low level of marketing capability (and vice versa) are not significantly related to growth. These results imply that a high level of resources cannot compensate for a low level of capabilities (and vice versa).
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|Item Type:||Journal Article|
|Keywords:||Innovation, Intellectual, Marketing, Reputational, SME Growth|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||22 Jul 2014 23:07|
|Last Modified:||10 Jan 2016 22:22|
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