Evaluating the competitiveness of the tourism industry in Cambodia : self-assessment from professionals
Chens, Ching-Yaw, Sok, Phyra, & Sok, Keomony (2008) Evaluating the competitiveness of the tourism industry in Cambodia : self-assessment from professionals. Asia Pacific Journal of Tourism Research, 13(1), pp. 41-66.
The annual tourism growth rate in Cambodia is among the highest in the world; however, tourist industry impact on Cambodian's economy is quite low. The purpose of our study is to analyse the strengths and weaknesses of the Cambodian tourism market so that a framework can be established to help the country's policy-makers formulate strategies to use its resources effectively to create sustainable tourism competitiveness. This study used the perspective of tourism experts in the industry and Ministry of Tourism in Cambodia, and academia in the tourism field to evaluate Cambodian tourism competitiveness relative to its major competitors in ASEAN (Association of Southeast Asian Nations) based on nine categories: endowed resources, created resources, supporting factors, destination management, situational conditions, demand condition, technology, openness and market performance indicators benchmarked from previous research. The results showed that Cambodia has a lot of endowed resources, but lacks supporting resources and factors to achieve tourism competitiveness.
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|Item Type:||Journal Article|
|Keywords:||Cambodia, Tourism, Competitiveness, Self-assessment, Professional|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||22 Jul 2014 23:35|
|Last Modified:||08 Jun 2016 00:39|
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