A simulation modeling approach to understanding information technology value cocreation

Zhang, Meng (2014) A simulation modeling approach to understanding information technology value cocreation. In Pacific Asia Conference on Information Systems (PACIS) 2014 Proceedings, AIS Electronic Library (AISeL), Chengdu, China, Paper 236.

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The business value of information technology (IT) is increasingly being cocreated by multiple parties, opening opportunities for new research initiatives. Previous studies on IT value cocreation mainly focus on analyzing sources of cocreated IT value, yet inadequately accommodating the influence of competition relationships in IT value cocreation activities. To fill the gap, this in-progress paper suggests an agent-based modeling (also simulation) approach to investigating potential influences of the dynamic interplay between cooperation and competition relationships in IT value cocreation settings. In particular, the research proposes a high-level conceptual framework to position general IT value cocreation processes. A relational network view is offered, aiming at decomposing and systemizing several typical cooperation and competition scenarios in practical IT value cocreation settings. The application of a simulation approach to analytical insights and to theory building is illustrated.

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ID Code: 74398
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Business Value of IT, Value Cocreation, Relational Value, Resource-Based View of Firm, Agent-Based Modeling, Simulation Method
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600)
Divisions: Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Deposited On: 24 Jul 2014 22:36
Last Modified: 22 Feb 2015 12:38

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