Confucius Institutes and the network communication approach to public diplomacy

Flew, Terry & Hartig, Falk (2014) Confucius Institutes and the network communication approach to public diplomacy. IAFOR Journal of Asian Studies, 1(1), pp. 27-44.

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Abstract

Discussions of public diplomacy in recent years have paid a growing amount of attention to networks. This network perspective is understood to provide insights into various issues of public diplomacy, such as its effects, credibility, reputation, identity and narratives. This paper applies the network idea to analyse China’s Confucius Institutes initiative. It understands Confucius Institutes as a global network and argues that this network structure has potential implications for the operation of public and cultural diplomacy that are perhaps underestimated in existing accounts of Chinese cultural diplomacy. In particular, it is noted that the specific setup of Confucius Institutes requires the engagement of local stakeholders, in a way that is less centralised and more networked than comparable cultural diplomacy institutions. At the same time, the development of a more networked for of public cultural diplomacy is challenged in practice by both practical issues and the configuration of China’s state-centric public diplomacy system informed by the political constitution of the Chinese state.

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ID Code: 74877
Item Type: Journal Article
Refereed: Yes
Keywords: Political Communication, Government Communication, Confucius Institutes, Public Diplomacy, Soft Power, Culture, Network Society
ISSN: 2187-6037
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > International and Development Communication (200103)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Asian Cultural Studies (200202)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Past > Schools > Journalism, Media & Communication
Copyright Owner: IAFOR Publications Copyright 2014
Copyright Statement: IAFOR publications are freely accessible on the website (Open Access), to researchers all over the world, wherever there is internet access. Contributors are advised to cede copyright to the International Academic Forum. Please remember to cite the source.
Deposited On: 10 Aug 2014 23:05
Last Modified: 24 Feb 2015 14:47

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