Internet marketing and export market growth in Chile

Bianchi, Constanza & Mathews, Shane (2016) Internet marketing and export market growth in Chile. Journal of Business Research, 69(2), pp. 426-434.

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Previous studies show that the Internet positively influences firms’ export activities from developed markets. However, the literature is vague as to whether the Internet has an impact on the export performance of firms from emerging markets. This study tests a conceptual model that includes the effect of Internet marketing capabilities on export market growth in an emerging market. Drawing on a cross-national sample of 204 export firms from a Latin American country (Chile), findings indicate that Internet marketing capabilities positively influence the availability of export information, which in turn impacts the development of business network relationships and export market growth.

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1 citations in Web of Science®

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ID Code: 75606
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: Internet marketing, business relationships, information availability, export market growth, Chile
DOI: 10.1016/j.jbusres.2015.06.048
ISSN: 0148-2963
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2014 Elsevier Inc.
Deposited On: 27 Aug 2014 23:50
Last Modified: 10 Dec 2015 14:40

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