Web mediated market interactions and enterprise software

Avila-Porro, David, Light, Ben, & McLean, Rachel (2008) Web mediated market interactions and enterprise software. Cutter IT Journal, 21(6), pp. 29-33.

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With increased consolidation and a few large vendors dominating the market, how can software vendors distinguish themselves in order to maintain profitability and gain market share? Increasingly customers are becoming more proactive in selecting a vendor and a product, drawing upon various publications, market surveys, mailing lists, and, of course, other users. In particular, though, a company's Web site is the obvious place to begin information gathering. In sum, it may seem that the days of the uninformed customer prepared to be "sold to" are potentially all but gone.

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ID Code: 75708
Item Type: Journal Article
Refereed: Yes
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Deposited On: 31 Aug 2014 23:01
Last Modified: 27 Jul 2016 00:10

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