New country market feasibility analyses
Mazzarol, Tim & Casali, Gian Luca (2013) New country market feasibility analyses. In Casali, Gian Luca (Ed.) Global Strategy : A Step-by-Step Guile to a Successful Business Venture Across Borders. Tilde University Press, Prahan, VIC, pp. 164-173.
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Opportunity screening is also known as feasibility testing, which is the process of assessing whether a particular business opportunity is within the capacity of either an entrepreneur or an intrapreneur, and also whether it can create sustainable revenues.
As the funnel diagram shows, the number of opportunities diminishes as we move to the right through the diagram. This is because not every idea identified in the opportunity identification stage as potentially interesting, and then framed into a business opportunity in the opportunity development stage, will satisfy the formal and informal screening criteria. The informal screening process occurs in all stages of the development process. For example, not every idea that has been identified will be converted into a business opportunity; similarly, not every business opportunity progresses to a feasibility test. Subsequently, only the best business opportunities are screened, and only the very best of those screened then progress to the business plan step.
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|Item Type:||Book Chapter|
|Keywords:||Market Feasibility Analyses, New Country|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
|Deposited On:||29 Aug 2014 00:59|
|Last Modified:||25 Jun 2016 07:30|
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