Profiling the prosumer in the workplace : an exploration of traits, self-efficacy and motivators

Stewart, Scott D. (2014) Profiling the prosumer in the workplace : an exploration of traits, self-efficacy and motivators. Masters by Research thesis, Queensland University of Technology.


This research has built on the growing interest in the prosumer in the workplace – prosumers are those users with high technological skills who both produce and consume their own technology solutions. Prosumers are leaders in their industrial or professional fields and who expect to obtain significant benefit from innovating. The literature reveals that commercially attractive products tend to be developed by prosumers who are at the leading edge of important marketplace trends and therefore this group is increasingly important. This study surveyed prosumers across a variety of occupations and workplaces and explored the motivators and personality traits of the prosumer.

Impact and interest:

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125 since deposited on 09 Oct 2014
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ID Code: 75990
Item Type: QUT Thesis (Masters by Research)
Supervisor: Timbrell, Greg & Nelson, Karen
Keywords: Prosumer, Personal Traits, Self-Efficacy, Big Five, Innovation
Divisions: Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Institution: Queensland University of Technology
Deposited On: 09 Oct 2014 00:16
Last Modified: 03 Sep 2015 05:56

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