What do young Australian engineers want? Strategies to attract this talent to less glamorous industries

Wallace, Michelle, Sheldon, Neroli, Cameron, Roslyn, & Lings, Ian (2014) What do young Australian engineers want? Strategies to attract this talent to less glamorous industries. In Short, Tom & Harris, Roger (Eds.) Workforce Development : Strategies and Practices. Springer, Singapore, pp. 33-44.

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Chapters in Book 1 of this two-volume set explored literature pertaining to the shortage of engineers in Australia, the ageing engineering workforce, issues of skilled migration, and career development and pathways. The companion chapter to this one in Book 1 explored attraction and image issues of certain industries that required a pipeline of engineers. This chapter will reflect on our research with final-year engineering students in Australian universities and TAFE colleges regarding their career aspirations, industries and/or organisations that they identify as attractive employers, and their perceptions of a low-profile industry, namely the Australian rail industry. This chapter will also discuss specific, evidence-based strategies and activities to enhance the image and attraction of low-profile industries.

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ID Code: 76088
Item Type: Book Chapter
Keywords: Young Engineers, Australia , Attract , Talent , Less Glamorous Industries
DOI: 10.1007/978-981-287-068-1_3
ISBN: 9789812870681
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2014 Springer Science+Business Media Singapore
Deposited On: 09 Sep 2014 23:07
Last Modified: 28 Oct 2015 16:07

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