Blended delivery and online assessment : scaffolding student reflections in work-integrated learning

Larkin, Ingrid & Beatson, Amanda (2014) Blended delivery and online assessment : scaffolding student reflections in work-integrated learning. Marketing Education Review, 24(1), pp. 9-14.

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This paper documents a teaching innovation addressing the challenges of embedding and assessing reflective practice in work-integrated learning, specifically marketing internships. We identify four issues relating to this problem: lack of knowledge or skill for reflection, limitations of physical journals, facilitation of different forms of reflection, and suitable models for teaching and assessing reflection. The paper outlines a blended approach combining face-to-face workshops and online resources, and using online reflective journals and digital stories as assessment. The approach and assessment tasks can be implemented in a variety of marketing and business units.

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ID Code: 76096
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: Blended Delivery, Work Integrated Learning, Internships, Marketing, Reflective Practice, HERN
DOI: 10.2753/MER1052-8008240101
ISSN: 2153-9987
Subjects: Australian and New Zealand Standard Research Classification > EDUCATION (130000) > SPECIALIST STUDIES IN EDUCATION (130300) > Education Assessment and Evaluation (130303)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2014 Society for Marketing Advances
Deposited On: 09 Sep 2014 22:43
Last Modified: 10 Sep 2014 21:48

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