Community pharmacy dispensing of prescription medicine sample packs: Changing the business of medicine initiation?

Kyle, Greg J., Nissen, Lisa, & Tett, Susan (2010) Community pharmacy dispensing of prescription medicine sample packs: Changing the business of medicine initiation? Journal of Evaluation in Clinical Practice, 16(6), pp. 1357-1360.

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Abstract

Prescription medicine samples (or starter packs) are provided by pharmaceutical manufacturers to prescribing doctors as one component in the suite of marketing products used to convince them to prescribe a particular medicine [1,2]. Samples are generally newer, more expensive treatment options still covered by patent [3,4].

Safe, effective, judicious and appropriate medicine use (quality use of medicines) [5] could be enhanced by involving community pharmacists in the dispensing of starter packs. Doctors who use samples show a trend towards prescribing more expensive medicines overall [6] and also prescribe more medicines [7].

Cardiovascular health and mental health are Australian National Health Priority Areas [8] and account for approximately 30% and 17%, respectively, of annual government Pharmaceutical Benefits System (PBS) in 2006 [9]. The PBS is Australia's universal prescription subsidy scheme [9]. Antihypertensives were a major contributor to the estimated 80 000 medicine-related hospital admissions in Australia in 1999 [10] and also internationally [11,12].

The aim of this study was to pilot an alternative model for supply of free sample or starter packs of prescription medicines and ascertain if it is a viable model in daily practice.

Impact and interest:

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ID Code: 77183
Item Type: Journal Article
Refereed: Yes
DOI: 10.1111/j.1365-2753.2009.01290.x
ISSN: 1356-1294
Divisions: Current > Institutes > Institute of Health and Biomedical Innovation
Deposited On: 07 Oct 2014 07:03
Last Modified: 10 Jan 2016 23:52

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