Community pharmacy dispensing of prescription medicine sample packs: Changing the business of medicine initiation?
Kyle, Greg J., Nissen, Lisa, & Tett, Susan (2010) Community pharmacy dispensing of prescription medicine sample packs: Changing the business of medicine initiation? Journal of Evaluation in Clinical Practice, 16(6), pp. 1357-1360.
Prescription medicine samples (or starter packs) are provided by pharmaceutical manufacturers to prescribing doctors as one component in the suite of marketing products used to convince them to prescribe a particular medicine [1,2]. Samples are generally newer, more expensive treatment options still covered by patent [3,4].
Safe, effective, judicious and appropriate medicine use (quality use of medicines)  could be enhanced by involving community pharmacists in the dispensing of starter packs. Doctors who use samples show a trend towards prescribing more expensive medicines overall  and also prescribe more medicines .
Cardiovascular health and mental health are Australian National Health Priority Areas  and account for approximately 30% and 17%, respectively, of annual government Pharmaceutical Benefits System (PBS) in 2006 . The PBS is Australia's universal prescription subsidy scheme . Antihypertensives were a major contributor to the estimated 80 000 medicine-related hospital admissions in Australia in 1999  and also internationally [11,12].
The aim of this study was to pilot an alternative model for supply of free sample or starter packs of prescription medicines and ascertain if it is a viable model in daily practice.
Impact and interest:
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|Item Type:||Journal Article|
|Divisions:||Current > Institutes > Institute of Health and Biomedical Innovation|
|Deposited On:||07 Oct 2014 07:03|
|Last Modified:||10 Jan 2016 23:52|
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