Conspiracy for good

Dena, Christy (2010) Conspiracy for good. [Other]

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"Tim Kring, Creator of the hit television show 'Heroes' tells how the big idea began, and where you can jump in.

"A few years ago, I started thinking about an entirely new way to tell a story, far different from traditional TV. I didn't just want to talk about 'saving the world' in fiction, I wanted to create a narrative that spilled out into the streets. One that you could live inside of for a while. How cool would it be, I thought, to create a story that exists all around you all of the time?

On your laptop, your mobile phone, on your sidewalks, as a secret message hidden in your favorite song or while standing at the bus stop on your way to work. And, taking it further, what if your participation over a few weeks or months actually impacts the story's development and creates positive change in the real world because a philanthropic mission is integrated into the narrative itself?

The Conspiracy For Good is the culmination of this dream. This is the pilot project for a first-of-itskind interactive story that empowers its audience to take real-life action and create positive change in the world. Call it Social Benefit Storytelling. To achieve this, I need you to participate. Reality and fiction have to blur. Every story needs a villain and you will meet the villain in the STORY SO FAR section on this site. And every story needs a hero. That's where YOU come in.

As part of The Conspiracy For Good you will join a collective of thinkers, artists, musicians, and causes, creating a unified voice to fight the forces of social and environmental injustice. This is our site, where together we can follow the story and build a community that focuses on changing the world for the better, one person and one action at a time. Welcome to the Conspiracy." Tim Kring"

Impact and interest:

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ID Code: 77373
Item Type: Creative Work (Other)
Refereed: No
Other Contributors:
Role Contributors
Transmedia Analyst
  • Christy Dena
Creator and Producer
  • Tim Kring (USA)
  • The Company P (Sweden/UK)
Funders: Nokia (Finland), The Pearson Foundation, Room to Read
Material: Global augmented reality drama (online, mobile, video, live events, billboards, newspapers)
Measurements or Duration: greater than five months
Location: From date: To date:
Global 2010 2010
Keywords: Conspiracy For Good, Social Benefit Storytelling, Interactive Story
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > PERFORMING ARTS AND CREATIVE WRITING (190400)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Media, Entertainment & Creative Arts
Deposited On: 08 Oct 2014 23:15
Last Modified: 13 Oct 2014 05:25

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