Making smart decisions : key steps towards a typology for emergency communication during natural hazards

Mehta, Amisha, Greer, Dominique, Dootson, Paula, Christensen, Sharon Anne, Duncan, Bill, Stickley, Amanda, & Tippett, Vivienne (2014) Making smart decisions : key steps towards a typology for emergency communication during natural hazards. In International Communication Association 2014 : Digital Transformations, Social Media Engagement and the Asian Century, 1-3 October 2014, Brisbane, QLD.

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Governments, authorities, and organisations dedicate significant resources to encourage communities to prepare for and respond to natural hazards such as cyclones, earthquakes, floods, and bushfires. However, recent events, media attention, and ongoing academic research continue to highlight cases of non-compliance including swift water rescues. Individuals who fail to comply with instructions issued during natural hazards significantly impede the emergency response because they divert resources to compliance-enforcement and risk the lives of emergency service workers who may be required to assist them.

An initial investigation of the field suggests several assumptions or practices that influence emergency management policy, communication strategy, and community behaviours during natural hazards: 1) that community members will comply with instructions issued by governments and agencies that represent the most authoritative voice, 2) that communication campaigns are shaped by intuition rather than evidence-based approaches (Wood et al., 2012), and 3) that emergency communication is linear and directional.

This extended abstract represents the first stage of a collaborative research project that integrates industry and cross-disciplinary perspectives to provide evidence-based approaches for emergency and risk communication during the response and recovery phases of a natural hazard. Specifically, this abstract focuses on the approach taken and key elements that will form the development of a typology of compliance-gaining messages during the response phase of natural hazards, which will be the focus of the conference presentation.

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ID Code: 77430
Item Type: Conference Paper
Refereed: Yes
Keywords: typology, compliance, nautral hazard, communication
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > QUT Faculties and Divisions > Faculty of Health
Current > QUT Faculties and Divisions > Faculty of Law
Current > Schools > School of Law
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2014 [please consult the author]
Deposited On: 09 Oct 2014 22:24
Last Modified: 16 Oct 2014 08:05

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