Q&A : Christy Dena

Dena, Christy (2012) Q&A : Christy Dena. In Phillips, Andrea (Ed.) A Creator's Guide to Transmedia Storytelling : How to Captivate and Engage Audiences across Multiple Platforms. McGraw-Hill, pp. 144-147.

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Abstract

Dr. Christy Dena is a noted academic and transmedia writer, experience designer, and director whose work includes the 2011 Digital Emmy-nominated Conspiracy for Good and The Hunt for Cisco. Dena is currently working on AUTHENTIC IN ALL CAPS, an online comedy/drama.

Q: How did you get into transmedia?

Q: What would you recommend that transmedia creators learn about to improve their craft?

Q: What are the most important things to keep in mind when you’re designing an interactive element...

Impact and interest:

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ID Code: 77675
Item Type: Book Chapter
Additional Information: "This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creator's Guide to Transmedia Storytelling will give you the tools and knowledge you need to create deeper forms of audience engagement.
From a transmedia pioneer, the first major how-to strategy guide for using multiplatform storytelling to enhance brand value and engage customers More than a buzzword, transmedia storytelling -- the technique of telling stories across multiple platforms and formats, including gaming, social networking, and other media -- rapidly is becoming the go-to marketing strategy for businesses large and small. A Creators Guide to Transmedia Storytelling, by award-winning speaker and creator, Andrea Phillips, is the practical, strategy-rich handbook for transmedia creators/entrepreneurs and marketing professionals who are trying to build or expand transmedia capabilities in established media businesses. This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether youre in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creators Guide to Transmedia Storytelling will give you the tools and knowledge you need to create deeper forms of audience engagement."
ISBN: 9780071791526
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > PERFORMING ARTS AND CREATIVE WRITING (190400) > Creative Writing (incl. Playwriting) (190402)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2012 Andrea Phillips
Deposited On: 14 Oct 2014 23:47
Last Modified: 15 Oct 2015 15:15

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