Creating quality cross-media experiences

Dena, Christy (2010) Creating quality cross-media experiences. In Davidson, Drew (Ed.) Cross-Media CommunicatCross-Media Communications : an Introduction to the Art of Creating Integrated Media Experiences'. ETC Press, Pennsylvania, PA, pp. 35-37.

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There are many ways to create a cross-media project, but there are approaches which facilitate a quality implementation. The crucial starting point with any creative project is a great story or game. However, because the cross-media artform is still emerging and many practitioners are new to the area, just how to produce a quality cross-media project is not well known. Based on my work on both small- and large-scale projects, I outline ten approaches that will aid in facilitating a quality cross-media project.

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ID Code: 77680
Item Type: Book Chapter
Additional URLs:
Keywords: cross-media
ISBN: 9780557285655
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > PERFORMING ARTS AND CREATIVE WRITING (190400) > Creative Writing (incl. Playwriting) (190402)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright by Drew Davidson et al. & ETC Press 2010
Copyright Statement: This work is licensed under a Creative Commons Attribution-NonCommercial-NonDerivative 2.5 License (
Deposited On: 14 Oct 2014 22:30
Last Modified: 15 Oct 2015 15:15

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